ABOUT

EPTM. was built on the idea of Everyday.

Premium basics inspired by the streets of New York and Los Angeles, designed to move effortlessly between comfort, style, and individuality.

The Name

EPTM. stands for EPITOME — the perfect example of an American sportswear company. Our goal is to embody what modern sportswear should be: versatile, elevated, and rooted in the culture of the streets.

The Story

EPTM. began in the heart of Los Angeles’ Fashion District, Santee Alley, where founder Alan Choi, a Korean immigrant, first set out with a small and humble vision. From navigating long days of hard work to building from the ground up, his journey instilled the values of resilience, creativity, and perseverance that continue to shape the brand today.

What started as a modest operation has grown into a label recognized worldwide. EPTM. carries the spirit of those beginnings — grounded in authenticity, built with premium quality, and inspired by the streets.

Our Philosophy

• Premium Basics – Elevated essentials built with quality fabrics and detail.

• Inspired by the Streets – Designs rooted in the culture of NYC + LA.

• Made for Everyday – Versatile fits that work from day to night.

EPTM. isn’t about chasing trends — it’s about creating the pieces you’ll keep reaching for, season after season.